You probably already know about words
That can literally change your perception
And as such, powerfully change an experience.
I want to highlight two of these special
Words. These words tend to include or exclude
People or things into one group or another,
As well as enhance or diminish an experience.
I invite you to recall a time where you had
Have a really great experience.
Now notice the difference when you read
And do do the following … contrasting the
Two recollections of your memories.
Remember this good experience as if you were there again.
Remember that experience as if you were there again.
Commonly the experience for most people
When they compare the effect of the first
And second sentence is …
The word ‘this’ tends to associate and
Enhance a remembered experience,
whereas ‘that’ tends to diss-associate and
Diminish the intensity of a remembered experience.
When you want to invite people to remember
Positive experiences and really associate into
The good feelings use the word ‘this’. As in
“remember the time when … now …
remembering this experience”
When you want to invite people to remember
An experience and to not have the associated
Feeling as well as the visual aspects use the
Word ‘that’. As in …”remember the time
when … now …remembering that experience”
Using ‘this’ and ‘that’ to associate or
Diss-associate experience will come easily
With practice. Remember to clear about
Your intentions when you do use this.