Category Archives: Psychology

Motivating Fear to Desire : NLP Practitioner Training Newcastle

Just a little while ago, lets say only ten minutes, I was sitting next to the open fire, feeling warm and comfortable. Eating some delicious home made food and enjoying a second glass of wine. The television was on in the background, something I consciously selected to watch. I am at ease with the world and myself feeling relaxed and quite joyful. This is nice.

One of the books on my sofa, a very recent book on what is delightfully called neuro marketing is open about half way through. For me there is a great deal of applied NLP Practitioner or sales skills or persuasion skills. It’s kind of about, for me anyway, knowing the structures or tools and applying them in ways that fit some ethical way of being in the world. It’s not the tools, its how they are used and for what purpose.

NLP Practitioner Newcastle

Did you know that it is though in some ultra intelligent circles ( perhaps without much wisdom ) that human language evolved in order to control and influence other humans?

If you have read the first paragraph of this post and I assume you have, you have probably identified with some or all of my experience. Hopefully it was a pleasant experience for you too. Check this re-written version in a bit and notice what happens with you.

When my telly is on, I am either watching self selected DVD’s or self selected streamed stuff. There are absolutely no adverts. Adverts and advertising is all about, quite simply encouraging you to buy ‘something’ you probably don’t want or need. Not the same as you actively wanting to purchase something or is it?

A lot of years ago, I signed up to a course ( which didn’t run ) but ended up getting some little coaching with one of the hosts. Their sole process for ‘getting’ clients was to find out the clients ‘pain’ and offer a solution. That really makes sense in that people who use a service are attempting to make their life easier by alleviating pain. This was around 2008.

The neuro-marketing book I am reading, which is research based, with people who are hooked up to a brain wave monitor, ece and a even have tracking software monitoring their facial micro expressions extols that using fear ( pain in another language ) is an excellent way to grab unconscious attention. That is engage the emotional nervous system. This grabs attention at a other than conscious level. Basically creates fear ( read just about any newspaper ) and then goes on to offer your unique solution.

They then go on to suggest that if that ‘fear’ can be exaggerated, all the better for more emotional traction. Then what? Again, offer a solution. Your solution to their need, which you are of course, if you follow is being largely created by the marketer to grab your emotional response, basically an orchestrated hijack.

Re Written Opening Paragraph : Engage Emotional Brain

I was very worried just a little while ago, lets say only ten minutes, but I am so on edge I don’t know if this was five minutes or ten.

I was sitting next to the open fire, even though it was burning I felt cold, something was really worrying me. I had some food that I made but it was mostly uneaten, there was something about it that didn’t taste right. Even the glass of wine seemed bitter.

The television was in the background but there was yet another news story about an act of terror or violence, that’s all that seems to be in the news these days.

I feel uneasy at the moment.

I bet ( and this is just an example ) this is a very different experience to reading the first paragraph. So please, read the first paragraph again 🙂 and come back to what follows; noticing your own, even slight, emotional response. Thank you.

 

Sometimes I am absolutely astounded by the obvious. Why on earth do ‘we’ need to have research based ‘evidence’ to tell us the screamingly obvious. Fear and Desire were the two first challenges of Shakyamuni Buddha in his quest for release or enlightenment from a world of suffering. This was more than five hundred years B.C. This kind of advertising creates both fear and desire. Now you know consciously what you have know all along.

If you require ‘psychological’ statistical evidence ( as oppose to knowing your own direct experience ) read that wonderful book Thinking Fast and Thinking Slow by Daniel Kahneman. Specifically the chapters on Prospect Theory and Bad Events. Basically as human ‘statistical’ beings, we are predisposed to avoid loss more that we seek gain; Loss hurts us more than gain psychologically ( and physically – these are not separable really ) and after a time any loss or gain psychologically diminishes in both value and importance to us. Thought it is still there; as a memory; physically and psychologically. That is in essence a trauma or a rapture.

In other words, we seek the stuff that makes us happy; when it arrives happiness diminishes and we seek more. We avoid pain and continue to want to avoid pain.

Last week I was presenting an introduction to hypnotherapy for some students at a college in Newcastle. One of the questions posed was “Do you think we are manipulated by advertising?” This is not a yes or no response, and we in this case could have been ‘you’ so I answered in a neither yes or no way.

NLP Practitioner training in Newcastle upon Tyne. Courses this year, 2019 January to June with twelve days and August 9 days over three weeks.

Be wary of uninvited advertising on all scales from the television and newspapers, teaching you how to think and to the small stuff like phone apps that create a dopaminergic motivational habit as simple as pressing buttons, specifically yours!

As an ending, for now, note, one of the people who I continue to learn from is Judah Krishna Murti whose discussions with David Bohm I find wonderful, structurally he says the problem with human kind is wanting more and more and not being satisfied ( psychologically ) with where you are now.

Technology is amazing, it really is advancing faster now than any time in human history. Human wisdom on the other hand, environmental and societally was left behind long ago. There is more than enough for every human being in this world, many times over right now and yet there are people starving, homeless and have had to flee as refugees because of wars for oil or religion ( or oil ).

Weight Loss & Pain Management Workshop

OK so you or your clients want to lose weight it’s that simple. So from the outset, it’s all the about the past – a past that has been stopping, restraining or imprisoning you. A bold statement, perhaps, so let’s explain.

When the past is mentioned its like everything you know was learned at some point and for most people, habits or expectation about the future are predictions made from past experience.

With weight loss, these are the disabling beliefs that circle around diets and miracle cures like vultures, ever ready for the next celebrity endorsed meal. What needs to change, must change for something long lasting is the entire foundation that is the emotional baggage and past we have all carried.


NLP Hypnotherapy Newcastle
 

There is a gateway to the imagination you must enter before you are conscious and the keys to the gate are symbols. You can carry ideas through the gate … but you must carry the ideas as symbols” – Frank Herbert

These very predictions of behaviour, thought and emotion are to avoid pain be it emotional, psychological or physical. And are the foundation of how and what we are today in behaviours, thoughts and emotions.

Digging up, basically removing the old foundations to create a very new basis means coming to terms, letting go and being reborn, like a Phoenix, could clear the way, open fresh possibilities, new possibilities to spectacular new ways of being – this means letting go of the fear-avoidant way we move through life is incredibly liberating.

Even being open to new possibilities creates change, the ground for liberation.

liberate means to be free. To stop coping with life the way you have. To open to the possibility of new and effortfully-joyful ways relating to yourself, food and … a lush way of living in a much more connective way.

This workshop will explore how pain ( physical and emotional ) can be liberated in means by a way of newly freshly taken in information and the resultant integration giving-creating genuine choice and purpose in losing weight.

What Will I Be Learning?

Some time ago, I was texted by a prospective student for an NLP/Hypnotherapy ‘what will I be learning in actuality’ – well this is important in regards to both weight loss and pain release; For two reasons.

Knowing what is being learned kind of defeats the idea of learning anything new. Usually this at best maps something different with new to old learning ( what we are trying to avoid ) and secondly they were too lazy to look at my web site.

Committing to both learning and embedding new habits is crucial in making any long lasting change. This requires effort. But – effort in the right place which is primarily psychological as well as behavioural.

Releasing the emotional and physical pain of past experiences and learnings has the potential to immediately create new ways of being in the world. Such past shocks to the psyche are going to be liberated with a method based in aspects of The Tibetan Book of the Dead. Kind of like acknowledging and letting be the vulnerable child in parts work. Tears of release anticipated!

What is a critical part in any change work is belief that change is possible. This is not like the ‘i would like to believe’ as would be many a religions practitioner in word but a deep, honest and forward feeling belief. More than faith but with stories of possibility we are creating a fertile ground for change.

A belief like this ( if its not already there ) is about stories, be they religious, scientific or anywhere in-between. It’s also about opening to the possibilities of change at a deep and sustainable level.

Following on from these aspects, we are looking backwards from the future, remembering what happened to create, shake and move us in the correct directions … and to move ourselves. This is rooted in our own deep and very honest values. What I call Spiral Dynamic Informed Future Pacing.

So a quick round up of some of the ways and means of pain release and weight loss.

  • Commitment and correct effort to succeed
  • Tibetan liberation from the past
  • Pain release
  • Creating a self motivated and purposeful future
  • Follow up and post session on Zoom

This workshop is informed with works from many of the most inspirations and meaningful books I have read. This is ranging from neuroscience to spirituality which offer the stories and the structures that can support change.

Mythology ( a story ) is “A traditional tail with secondary partial reference to something of collective importance.” – Berkert/Meineck

VENUE & DATES

Jesmond Dene Conference Center,
Jesmond Dene, Newcastle upon Tyne, NE7 7BQ

November 11-12

BOOKING

There are 10 places available on this training. Anyone booking is offered a free place on the the NLP & Hypnotherapy practice weekend 18-19 to practice and share what you have learned.

Weight Loss and Pain Release £95 ( free place on practice weekend )

 

Fully Booked

Strong and Stable : How We Use and Understand Words

This is an exploration in the deliberate and intentional use of language to change peoples minds. You might consider this post as a potential vaccine ( like Jenners way of eradicating the virus small-pox ) as in it may make you a little sick before becoming resilient to deliberately manufactured thought viruses.

The campaign line ‘Strong and Stable’, you may have read or heard recently has been used and repeated in sufficient quantity to have become both a talking point and a point of serious contention. It’s meaning we can question.

Neuro Lingusitic Programming Training Newcastle upon Tyne

In 2003, I first read Lakoffs and Johnsons book Metaphors We Live By. A brilliant book that provides a physically grounded account ( what there is and how it can be known ) of the nature of language and more importantly, a proposal on what goes on under the bonnet, that comes well before conscious thought and reasoning.

To really be aware of how words and slogans can be used to manipulate us, I feel it is necessary to get a deeper understanding of what words do to us by way of effects in our unconscious processing and reasoning. How our very first experiences are linked into concepts and language we all use and respond to.

For example when we are infants we have no discernment between sensations and concepts. This is a period know as conflation. As infants being held by parents we experience the sensation of warmth. So as concepts develop we have a physical grounding, Primary Metaphor : Affection is Warmth.

Primary Metaphor Implicated in ‘Strong and Stable’

In no particular order there are three ( actually there are many more which are implied ) Primary Metaphor ( Grady/Lakoff and Haser ) which seem to me most applicable in unearthing both the intention and deeper meaning in this slogan.

  • Morality is Strength
  • Certain is Firm
  • Persisting is Being Carried

Let us explore briefly what Morality, Certainty and Persistence mean withing public serving organisation. eg an elected government.

Morality is doing the right action. Here an elected government serving the public ( the electorate ) first. Government serving the people, before themselves and certainly before private and corporate institutions. Reading Lakoffs Political Mind a well functioning government is about Protecting and empowering people to live freely and be able to access affordable public services ( financed via taxation ). This is not selling public services under the guise of efficiency or cost saving to private enterprises whose prime concern is making money, charging as much as possible.

Certain means both being correct in what is know, be reliable source and an accurate credible prediction of some future event. This is highly related to the predictability.

Persisting means a deliberate and constant effort to reach some goal or prevent some unwanted goal being reached. It means consistency over time in relation to specific values being upheld.

How to Ideas and Behaviours become Habits?

This is very simple. Any action, be it a thought a physical action or response will become a habit when repeated enough times over and over again. A habit is in essence an unconscious response. Something that happens all by itself. Additionally a phobia or PTSD can be ‘learned’ in just one event involving high stress which can be described as a trauma.

The ‘Strong and Stable’ meme is being repeated again and again and let’s face it it feels like a pretty traumatic time here in Blighty. Uncertain Brexit, uncertain of which party will get in at the upcoming election, Jobs, NHS, Inflation, Food Banks; Uncertain and Stress are linked. One party will be for the people and one will be ‘government’ by corporations who will kill the NHS, schools and universities and continue with the Austerity policy, which does not benefit the public but serves the IMF really well.

So ideas and behaviours become unconscious and automatic under conditions of high stress and potential trauma.

Stress and Its Amelioratives

There are several well documented amelioratives to excess stress ( distress ), which are well documented in psychological literature. See Sapolskys ‘Why Zebras don’t get Ulcers’. Three of which I list below:

  • Control is preferred to no control
  • Predictability is preferred to Unpredictability
  • Social Support

Any government whose policies are seen to be clear, that is certain will be highly likely favored over another parties policies whose are unclear during ‘bad times’

Media, hacked or cyber targeted and newspapers have their own political agendas. By forging and shaping stories of how one party ( their enemy ) will create bad events, bad times and uncertainty they activate your stress system.

This will make you worry and/or become fearful by design. Such media will then highlight their chosen ( friend ) party as hero’s, saviors, competent managers of control and predictability. They, the media ( if you read and believe without thinking ) are shaping your brain.

Repeatedly creating biased, unpredictable and misleading articles ( Take D.Trump ) where these are read by people with really strong original views such articles will either strengthen their views or polarize them more completely. The people in the middle will be more likely to look to the media for their clues because this is least effortful and simplest. Its the default option.

Hence a slogan like ‘Strong and Stable’ is an excellent psychological weapon aimed at those undecided voters who will take the default option portrayed mostly on the media they absorb.  Remember the more people seen to support one side the more predictable/certain ( sadly ) that outcome may well be.

Tools of Psychological Influence

There are also strong correlates, again with more social and psychological research to be found in Cialdini’s ‘Influence – The Psychology of Persuasion’, some of which I list here:

  • Consistency and Commitment
  • Social Proof
  • Authority

An authority who is seen to be strong, seen to be a leader or seen to demonstrate a certain set of values will attract followers. This can become very powerful when there is uncertainty involved. Think of the strong leader Jim Jones who murdered his followers or everyone’s favorite dictatorial Roman Imperator.

Social proof can both be maximised through media reporting their perspectives and showing lots of people agreeing with policy. Any article that is emphasising one part dominance over another is actually influencing this more and they know it. Do you know that copycat-killings, road incidents and airline crash statistics increase when they are on social media?

Consistency and commitment indicate a steady and focused way being in the world as in individual or as a company. What needs to be explored is the direction and sensibility of such a ‘quality’ when the direction and values are incompatible with the public good. Consistently and with commitment flogging public services ( by constant and steady defending ) to corporations who want to charge the most the market can bear, pay minimum wages and have a few regulations as possible.

Deconstructing the Metaphors Implications

Lets explore the implications and meanings of ‘Strong and Stable’. Take a mountain or a building. It’s stable and its’ strong. We expect it to last spatially and temporally and usually it wont me moving anyplace soon. This means that we have a certain and concrete predictions of these qualities. Building and mountains will provide the physical support for its inhabitants and likely even a good environment of relative safety.

Good parents will undoubtedly carry their children, safely around for a sizable portion of time during infancy. They are persisting carrying ( which takes effort and strength over time ) their children [ creating their warmth is affection too ] to places that are conceived as destinations or goals.

They are doing the right thing, caring for, nurturing; being moral. Children ‘know’ they are safe ( apart from the odd pop star dangling them out of windows ) and cared for. They become certain of this experience. They can rely on their parents. Good parents are strong and stable and of course know what is best for their babies.

‘Strong and Stable’ implies, safety, persevering, certainty and doing the right thing ( moral ).

Recapping with Primary Metaphor :

Strong and Stable IS Moral, Certain and Persisting

This is a very well crafted slogan to apply to a moral, certain and persisting government. And to me used in this way deliberately to change brains to believe such a government has these qualities. And here is the BUT

Moral means putting people before themselves ( think of bedroom tax, disability cuts which have raised rates of death in claimants, cutting corporate tax while people in the UK are forced to use Food Banks, subsidising the banks, destroying the NHS … ). This is highly immoral in the context of public service for the public.

Certain means a sure outcome and be a credible source of what will happen in the future. We need to ask certain about what? Certain suggests having clear policy that is

Certain about what happens in Brexit when ‘one’ may be bloody difficult in negotiations? No. Its a mess there is no cogent plan. Certain corporate-business funded academies will help to educate and improve? No. Certain that inflation, utility bills and cost of living will be fair? No. There is a great deal of highly unpredictable and uncertain futures for the general public.

Persisting means you are being carried along. One implication of this primary metaphor is deeply rooted in being carried by loving parents who were putting our needs first. But Politicians and Governments are not our parents, we are adults now and can realise fundamental immoral acts being perpetrated against ourselves and the other not so privileged masses that are our family, friends, neighbors and fellow citizens.

If you wonder or think we are being manipulated or ‘nudged’ into thinking and acting and behaving in certain ways you will be dead right.  This is in essence true for all attempts of persuasion or influence.

What feels very important to me is to have some sense of the mechanisms which can be used ( quite effectively) to steer us into acting in ways that are grossly against our own interests as well as against the interests of decent people and the environment we will leave to our children.