How to make better decisions

On 12 Feb 2008 the BBC showed a Horizon episode entitled ‘How to make better decisions’

Two particularly interesting stories within the program demonstrated that our decision making process can be influenced by and from others ( surprise surprise ) and that we can then alter the ‘rational’ behind our own decision processes to suit our internal worlds.

click here to watch a short clip on choice blindness

One that I particularly liked was the process called ‘priming’. This test involved handing the unwilling test subject either a cup of warm coffee or cold coke for a minute or so previous to them meeting some person. After they were asked if they would give the person they met a job. Those who were primed with a warm object to hold mostly said yes and those primed with a cold drink mostly said no.

click here to watch highlights from the program

So not forgetting what the experimenter sets out to prove, or the thinker thinks ( bob wilson ) do beware of being handed warm drinks ….. you could just be being primed!!

to watch the whole BBC Horizon show click here


nigel hetherington


Communicating Excellence
Excellence in Neuro Linguistic Programming and Clinical Hypnotherapy

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